Alicia is fronting Louis Vuitton’s new collaboration campaign with Jeff Koons, and we now have two photos from the promotional campaign in our photo gallery! We already saw some in her Elle France magazine photoshoot (scroll down for photos!), and hopefully we’ll have even more soon. I haven’t made up my mind about the bags just yet, but Alicia looks incredible!
The Swedish Cancer Society, an independent non-profit organization with the vision of finding cures for cancer, revealed earlier today their new ribbon, which changes every year. Alicia created this pink ribbon and shares her personal story in the cancer awareness campaign, which you can view in the video below. Along with the ribbon, four beautiful outtakes of a photoshoot for the campaign have been revealed, photographed by Erik Persson.
“For me, the pink ribbon is a symbol of solidarity which gives hope of overcoming the disease.”
“I was very honoured when the Swedish Cancer Society asked me to design this year’s pink ribbon. I’ve seen what cancer can do to the ones you love, and this is my way of contributing to the cause.”
Miscellaneous > Other Projects > Swedish Cancer Society – The Pink Ribbon 2016 [Campaign] > Promotional Photoshoot