The Swedish Cancer Society, an independent non-profit organization with the vision of finding cures for cancer, revealed earlier today their new ribbon, which changes every year. Alicia created this pink ribbon and shares her personal story in the cancer awareness campaign, which you can view in the video below. Along with the ribbon, four beautiful outtakes of a photoshoot for the campaign have been revealed, photographed by Erik Persson.
“For me, the pink ribbon is a symbol of solidarity which gives hope of overcoming the disease.”
“I was very honoured when the Swedish Cancer Society asked me to design this year’s pink ribbon. I’ve seen what cancer can do to the ones you love, and this is my way of contributing to the cause.”
Alicia Vikander on Michael Fassbender and their film
Additional 2012 Appearances photos added